Tony Rodriquez, DPA President, Embarks on 300-Mile Bicycle Ride Through the Israeli Desert

Jerusalem, Israel – May 2007

For the first eight days in May, DPA President Tony Rodriquez will trade the comfort of his office in West Hartford, CT to embark on a 300-mile bicycle trip through the Israeli desert. Together with riders from around the US and around the world, Tony will ride to raise money to benefit the Arava Institute for Environmental Studies.

The ride starts in Jerusalem, travels through Judean Hills, the Dead Sea and Negev Desert, Kibbutz, Ketura, and ends in Eilat. In addition to the necessary pedaling the ride includes, educational stops presenting the riders with information about some of the environmental challenges Israel currently faces, as well as an illustration of the rich culture and history of the areas passed through.

The Arava Institute brings Jews, Christians and Muslims from the Middle East and around the world to study desert ecology, formulate policy on sustainable development, and work toward preserving the delicate balance of nature that prevails in this remarkable, ancient region. In commenting about why he is making this journey, Tony commented, “Rather than simply talking about peace, which is a huge challenge from all sides of the conflict, AIES students are talking about land, air and water. By bringing students together to talk and learn about the environment, the Arava Institute is in fact helping to build bridges, understanding and cooperation in the Middle East.”

Tony has set the goal to raise $5,000, a portion of which will go to Hazon, a New York-based nonprofit that is doing cutting-edge work in the Jewish world to connect people across ages and denominations through outdoor and environmental programs. Anyone interested in making a contribution can do so online at: www.hazon.org. Click on Antonio Rodriguez to make a secure, tax-deductible donation. Contributions will be accepted through July 15, 2007.

About Daniel Penn Associates

Since 1978, DPA has served private industry and government with services including business process re-engineering, change management, cost reduction programs, lean transformation, organizational improvement, supply chain logistics and optimization, and supplier diversity programs. Based in West Hartford, CT, DPA works with clients including Banco Santander, Puerto Rico; Centocor, Inc.; Merck & Co., Inc.; Michelin North American Operations; Stryker Biotech; General Services Administration; PeoplesBank, United Technologies Corporation; and Wyeth Pharmaceutical.

Additional Information:
Tony Rodriguez, President, Daniel Penn Associates
Phone: 860-232-8577
Email: info@danielpenn.com

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